Medical tourism in thailand and its marketing strategies jutamas rerkrujipimol1 and ilian assenov2 1 faculty of hospitality & tourism prince of songkla university, phuket, thailand [email protected] faculty of hospitality & tourism prince of songkla university, phuket, thailand [email protected] 2. 30 key findings from medical tourism benchmarking research marketing strategy as in korea, malaysia and thailand where collaborative and joint marketing is in use . If medical tourism is an offshoot from your usual marketing plans, it deserves a specific campaign for traditional broadcast media, budget constraints might mean that you create one tv commercial spot or one print ad and hope it reaches the right people. Medial tourism business plan by r khera 53 internet strategy most medical tourism agencies use the internet to promote themselves the company will invest .
Medical tourism market report 2018 provides business overview, marketing strategy analysis, market effect factors analysis and cost analysis: radiant insights, inc pr newswire july 31, 2018. The focus for thailand’s medical and wellness tourism is moving from europe to asia and the gulf china and the middle east is now a key target for the government to attracting good quality tourists’, particularly for medical tourism the tourism council of thailand is expecting 29 million . Sample tourism marketing plan template describes a sample strategy for marketing of a tourism business by taking thailand as the premises and medical tourism as .
Nowadays, an effective online promotional strategy is a vital for medical tourism sector online marketing strategies, from the simple online distribution of promotional items to a nationwide media campaign are effective tools that can help an organization to achieve their desired goals. Medical tourism marketing – opportunities and challenges presents latest trends in medical tourism and what are key challanges in marketplace read more about. Tourism sector strategy marketing strategy thailand medical tourism cluster official website of the mekong tourism coordinating office (mtco) - tourism . Marketing strategies adopted for the promotion of medical tourism itself as a medical tourism destination in thailand, the thai authority for tourism (tat . Leader in medical tourism in this region with more than a million patient visits in 2005, generating revenues of us$615 million till the recent military coup, thailand had an edge over other countries in.
Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts these days, an effective online marketing strategy has become vital for the medical tourism sector. Neil started by mentioning that the government held its thailand medical hub expo 2012 to state its strategy to promote medical tourism to thailand over the next five years. The tourism authority of thailand (tat) 2018 marketing plan tat action plan covers both international and domestic tourism tat’s marketing plan 2018 seeks to generate revenue and increase visitor arrivals, promote new ideas and follow the development agenda of thailand in line with the 12th national economic and social development plan and 2nd national tourism development plan. Marketing is the central factor for success in the health tourism industry, and leading hospitals and countries with a huge influx of medical travelers are those with strong marketing strategies which meet the needs of these patients. Medical tourism in thailand and its marketing strategies jutamas rerkrujipimol1 and ilian assenov2 1 faculty of hospitality & tourism prince of songkla university, phuket, thailand [email protected] com faculty of hospitality & tourism prince of songkla university, phuket, thailand [email protected] psu ac th 2.
But, what can be said of thailand’s “medical tourism policy” the same strategy that attracted the patient in the first place and countless other wealthy foreigners to private hospitals for what critics claim are over-priced procedures performed at the expense of local thai residents. B2b marketing and strategy so what are the advantages of medical tourism in the medical tourism hubs like singapore, thailand, india, and hong kong, there . Medical tourism marketing strategy in thailand harvard case study solution and analysis of harvard business case studies solutions – assignment helpin most courses studied at harvard business schools, students are provided with a case study. Medical tourism in thailand and its marketing strategies jutamas rerkrujipimol1 and ilian assenov2 1faculty of hospitality & tourism prince of songkla university, phuket, thailand.
The center for health tourism strategy is the medical and dental tourism research & training division of mhi mercury advisory group , a leading health and wellness tourism consulting firm is a wholly-owned subsidiary of mhi. Thailand’s medical tourism industry is likely to grow at an impressive rate primarily due to its expanding network of medical facilities catering to international visitors and proactive marketing by tourism officials. Nevertheless, in an immature and unsophisticated medical tourism marketplace, most destinations put this at the forefront of their marketing the destination (or healthcare provider) that gets behind this façade and spends time on developing its understanding of the concept of “destination attractiveness” is the one that will prove . Thailand, ranked 18th globally in the international healthcare research center’s medical tourism index, is expecting to cash in on this development due to a high number of professionals in the health care sector and well-developed infrastructure, the country has scored 13th on the same index in terms of quality of facilities and services .